A storefront screen turns your shop window into a real selling point: your promos, new arrivals and opening hours play in motion, changed remotely in seconds. But between the living-room TV, the pro monitor and the outdoor display, the choice is not obvious. Here is how to choose, what it costs, and the software that runs it all.
Which screen for a storefront
Behind glass, two criteria dominate: brightness (400 cd/m² minimum to stay readable in daylight, more if the window faces south) and size (43 to 55 inches depending on the window width). In a narrow window, switch to portrait: orientation is set in one click, with nothing to reinstall. For the full picture, see which screen for digital signage.
What you show in the window
A moving window sells more than a static poster: deal of the day, new arrivals, opening hours, customer reviews, or an ambient video. You prepare a slideshow (photos, videos, ready-made templates), the screen plays it on a loop, and you update it remotely. For retail, also read digital signage for retail and storefronts.
The software that drives the screen
The screen is half the story. The other half is the software that animates it. With MisterSignage, the screen opens an address, shows a code, and you drive it from your browser: no player box, no app. You start with 1 screen free for life, then from €6/screen/month with no commitment, see pricing.
What a storefront screen costs
Plan on roughly €300 to €800 for a good 43-55-inch TV or monitor, and more for a very bright pro screen. That is the main hardware cost. The software can stay at €0 for one screen. To avoid buying a player on top, see digital signage without a player.
Setup and first run
No technician to call: you mount the screen, connect it to WiFi, open the player address and enter the code. The step-by-step is in Add a screen. For a one-off event, also consider renting a screen by the day.