Proof of broadcast
How long content actually played, on how many screens, which days: proof of broadcast measures real display, not an estimate.
Each screen reports what it actually displayed. Proof of broadcast aggregates those readings into reliable figures: screens reached, display time, number of plays, active days.
What is counted
- Screens reached: the number of online screens that actually displayed the content.
- Display time: the total time really played on screen.
- Plays: the number of passes recorded.
- Active days: the days at least one screen broadcast.
Only online screens count, and the preview never counts: the figures reflect real display.
Why it matters
For a shop, it is proof a promo really ran everywhere. For advertising sales, it is the billing basis for the advertiser: real display time, measured, never declarative. If figures stay at zero while content is live, it usually means the targeted screens are not online, an idle demo fleet stays at zero, which is normal.